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Frolic Quick Fire Q&A: The LadyGang!

Spring 2018  |  Host: Mark (Frolic)  |  Guest: The LadyGang
The LadyGang | Frolic

What's the backstory of this theme? How did it come to life?
LadyGang: We have a really fun collection of DICK-tonary words, and SEXICO somehow got in there. The first item we designed were the custom sunglasses, and we instantly thought we should do a SEXICO theme. 

What has happened since the launch of LADYBOX that you are most proud of?
LadyGang: Being able to help our fans with getting these really top of the line products at a deep discount means a lot. We realize not everyone can afford to go out and buy a skin product that is $75, so we are proud to use our brand as promotion for these items, while also passing along that savings to the ladies. It's also really cool that we truly curate and collaborate and try every single item in the box. 

What's the hardest part about working on something like LADYBOX as three bad ass friends?
LadyGang: Well, there are actually 4 of us! Our Elena works tirelessly to get these going. Honestly, with the exception of shipping and packing boxes, there isn't anything hard about putting them together. Jac is so great at graphics and ideas and the themes come from her, Becca has the IN with so many really great brands and gets us noticed, and Keltie works at the logistics of buying everything and on sale dates. Elena does everything for packing boxes, to harassing the post office to paying the bills. It's a small, but powerful business we are really excited to grow! 

What are you most excited about that is coming up for LADYGANG - can you share any secrets?
LadyGang: Now that the podcast is a HIT, we are working to expand the brand. We would love to do more shows, more LadyHangs, write a book, more LadyBoxes and Keltie wants to do anything that will make her more famous. 

If you had two teleportation devices, where would you place them? Why?
LadyGang: Jac would put one between her place in Venice and our studio, and we'd make another that took us from Tuesday to Tuesday so that we had a new episode everyday! 

​Any future LADYHANGS in the works?
LadyGang: Nothing right now, but we are always working! Where should we come next? 

Check out what is in the latest Sexico themed Ladybox HERE!

Excitement as a Currency

Summer 2017  |  Author: Mark (Frolic)
Frolic Marketplace

We treat excitement as a currency – everyone has some to spend, no one wants to waste any of it, and it should be used on an end product that meets each person’s expectations. We’re lucky that all of our collaborations are built around so much excitement, but what we really love is working with our partners and customers to channel that excitement into something that has value for everyone involved.

Most of the time collaboration = EXCITEMENT! While this is great (and incredibly important) it quickly becomes clear that it alone will not drive success. On the flip side, a collaboration with no emotion and a laundry list of boring checklists sucks the spirit out of what we want to build. We’re looking to find the balance of endless high-fives in a vacuum and a project that feels like it could be an extra in The Terminator.

Fortunately, we work with some of the most talented individuals, brands, companies, artists, designers and business owners. It’s awesome. But, with so much talent comes different priorities. Revenue? Creative outlet? Passion? Marketing Exposure? Wanting to work with someone in particular? No idea at all? The list goes on, but most importantly, there is no “right” answer. That’s why one of our biggest priorities is to always understand what is most valuable to each person involved in a collaboration and deliver something they want to “spend” their excitement on.

Once we know what is most important for everyone we keep listening, adjusting and developing to make sure our final work always has our partners not only wanting to “spend” their excitement, but it has them wanting to go all-in and feel great about it. Careful understanding of value from each perspective (brands, celebrity, fans) allows us to deliver a project that is truly worth getting excited about.

Excitement is a kind of project level currency. Taking the time to listen and address goals from every perspective is what allows that currency to have maximum value.

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