Those of you familiar with Frolic know that we try our best to include early registrants, close supporters, and our amazing customers into the campaign and product development process.
Well, while we think customers are the best collaborators for innovation and co-creation, we also think creating our own little network of “feedbackers” just makes good sense (it’s certainly fun).
What better source to help design what our customers actually want, than actual customers, yeah?
We continue to learn a lot from some of our informal polling and decided to share portions of the results with the broader Frolic audience. But we also want to share how this input has already shaped (or changed) this campaign's interaction with our customers.
In this post (there will be more), we focus on two particular results we found interesting and highly influential on our storytelling strategy. Prior to the results, we had this whole fancy marketing plan in place about the stories we were going to share with our customers, but after hearing from our friends, the plan shifted (almost on its head).
What became clear (for this particular poll) was that when it came to the stories behind this campaign, the overwhelming majority (64%) want to hear the “story behind the artisans, regions, and products”. Up until this point, what we had lined up was going to focus largely on the “behind-the-scenes product hunt and cultural journey”...which came in dead last (7%).
What does this mean?
It’s still a work in progress, but now the plan is that when we post stories on our public blog, or to the insiders in the Frolic community, we have to elevate the personal stories of the people we work with in the region...and leave our opinions on how our world travels are going to plain old stupid social media.
So, we have made a few immediate changes and have some others in the works to better align with what you all want.
First, while most of the products come from Ghana, there are some from other countries in the region and we have decided to tag each box with a “country of origin” sticker so that you understand a bit more about the product’s journey. It’s an important detail.
Second, since our relationship with The Yonkofa Project first began in Ghana’s Western Region, we had originally named certain products using some Twi descriptors. But we have inserted the translations in the product descriptions so that you also learn a bit about the meaning behind the words. Frankly, we can’t believe we hadn’t thought of that before. Take for example, the orange bowls: We named them “Egya” (pronounced e-ja)...which means “fire” in Twi because they are an intense orange...but kinda super red...so it named itself, really. But to not share the meaning of “egya” with you would have fallen short of our mission.
So, even if you do not buy anything, we encourage you to browse each product to learn how to say words like “blue”, “banana”, and “family” in Twi!
Third, the feedback gives us the opportunity to not only share more about products, but help you get to know some of the amazing people we work with! So in addition to our typical shout out or support staff bio, we are going to try to dive deeper into the stories of the people involved in every aspect of this campaign and beyond (and trust us, there are a lot of people that play a part!
There are more changes to come, but we just wanted to share with you a bit on how your feedback has helped, and for that, we thank you!