Florencio directs innovation, operational strategy and product development for Frolic and its clients. One particular area of interest for Florencio is the relationship between consumer behavior and the customer journey, understanding the processes and unique experiences that influence the two.
Florencio is a Director and founding team member of the Silicon Valley Institute for Business Innovation ("SVIBI"), an innovation advisory firm that brings together thought leaders from top universities to advise global corporations on innovation strategies and frameworks. He is also founding partner of an application development and digital strategy firm with projects North America and Africa and sits on the board of a US-based non profit that builds, staffs, and operates medical clinics in West Africa.
Mark works with brands and agencies to develop products and ideas that resonate. Through combining a powerful customer journey with data, Mark identifies not only the successes of a campaign, but the deeper consumer behavior behind it.
Whether launching new product lines to completing feasibility analyses for leaders in the fashion and entertainment space, Mark works with clients to transform ideas into impactful businesses. Prior to starting Frolic, Mark spent several years in the subscription commerce space in LA and business/economic incentives consulting in Chicago.
Jon directs technology and development initiatives at Frolic, leading the design and deployment of prototypes and applications for clients. His expertise in digital strategy and ability to transform client needs into clear requirements makes him a key part of a successful execution. In a career spanning over 20 years, Jon has led several technology teams and built applications for implementation in a wide range of industries in North America and Africa.